Texas supermarket chain H-E-B has a surprise for viewers who watch its Super Bowl commercial. Watch the teasers featuring ...

At checkout in-store, open your My H-E-B app, tap the barcode in the top right corner of the app and scan the barcode at ...

Dallas' Plot Twist Creativity is behind the Super Bowl spot for H-E-B, the San Antonio-based grocer that’s been heavily ...

Accordingly, every time the company has inched itself in the direction of a possible store in Dallas proper, the hopes of North Texas H-E-B heads have soared. On Wednesday, the long-anticipated ...

Grocery shoppers in North Texas have long relied on Central Market or Joe V's Smart Shop if they wanted H-E-B goods. But now, Dallas is finally getting a namesake store. The Texas grocer announced on ...

The largest private employer in Texas has announced its official expansion into Dallas. H-E-B LP, headquartered in San Antonio, has closed on the purchase of a 10-acre property in the Dallas-Fort ...

H-E-B is finally coming to Dallas proper, with a land acquisition in the Valley View area. The San Antonio-based grocery chain bought 10 acres at the southeast corner of Hillcrest Road and LBJ ...

(Shafkat Anowar / Staff Photographer) A new H-E-B is in sight for the city of Dallas. After pushing into other places around North Texas, the San Antonio-based grocer said Thursday it purchased ...

The grocery chain's real estate buying spree continues — it just bought land next to a community slated to have more than ...

Some people watch the Super Bowl for football, while others join in for the halftime show and advertisements. Come this ...

Shoppers in North Dallas will soon be able to pick up warm tortillas at their very own H-E-B store. The Texas grocery goliath known for its fresh tortillas announced it purchased a 10-acre site ...

DALLAS — First times are memorable, especially for Austin Graf. He remembers the first time he stepped foot in an H-E-B grocery store. “It was groundbreaking. They had the best soup selection ...