Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Barbie-maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

Anyone who loves thrifting knows the joy of spotting a surprisingly valuable item. Well, if you find this vintage doll, it ...

Want to make a statement in your entryway? Discover the bold shade of pink designers are using to make a striking first ...

Get creative with your Barbie doll's wardrobe using these 19 sewing patterns. From dresses to accessories, the options are ...