True customer acquisition doesn't end after the first purchase. The first purchase is a necessary step, but the second purchase is really the key to driving long-term value for your company. On ...

Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 ...

The Role of IT in Driving Customer Engagement In today's fast-paced world, customers have high expectations for their buying experiences. From the initial product research to the final purchase ...

When you're guiding a new customer down the sales funnel, your primary focus is to secure that initial purchase. What successful businesses know, though, is that a customer's journey doesn't—or at ...

Scrambling to meet customers’ needs, Trader Joe’s is limiting purchases to one dozen eggs per customer across the country. “Due to ongoing issues with the supply of eggs, we are currently ...

A receiver accuses a Smithville company of operating a pyramid scheme: "It depended on a cycle of misappropriation from which ...

Amazon has been slowly growing its fleet of Amazon Books and Amazon 4-star stores, and they're designed primarily as a place for purchasing and browsing. But the 19 Books and three 4-star stores ...

Amazon's second annual Big Spring Sale shopping event is upon us. It officially kicks off on Tuesday, March 25, and runs through Monday, March 31, with new deals dropping daily. While it's no ...