That analysis should provide you with an accurate set of customer personas—detailed fictional or semifictional representations of your target market. Using those personas as a reference point, ...

The customer complaint ecosystem comprises distinct complainer personas. According to a recent article by the University of Florida, brands confront five types of complainers. To understand how social ...

Powered by deep learning, AI Personas frees advertisers from static audience targeting to reach untapped customers in real-time Cognitiv, the leading advanced performance partner powered by deep ...

NEW YORK, June 04, 2025--Cognitiv, the leading advanced performance partner powered by deep learning, today announced AI Personas, a first-of-its-kind solution that transforms real-time consumer ...

Weeks later, a deal was reached to sell the Market Basket chain to Arthur T. Demoulas for nearly $1.6 billion. "It sounded like a lot of people supported the CEO," said shopper Tyler Walsh.

E-business owners can use customer satisfaction as a marketing tool in much the same way it's used for other businesses. You learn from it and promote it to improve your business, ...

JANESVILLE, Wis.--(BUSINESS WIRE)--Blain’s Farm & Fleet was recently recognized with multiple national awards for its leadership in customer loyalty and marketing innovation, highlighting the ...

About the interviewee. Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

Shares traded 16% higher at 40.76 Canadian dollars ($29.68). The Canadian company said late Friday that it reached a settlement agreement with its electric vehicle customer for outstanding ...

Ben Chestnut and his team at MailChimp built an amazing business and became Inc.'s Company of the Year. It took them only 17 years.

Social media marketing uses social media and social networks—like Facebook, X (formerly Twitter), and Instagram—to market products and services, engage with existing customers, and reach new ones.