That analysis should provide you with an accurate set of customer personas—detailed fictional or semifictional representations of your target market. Using those personas as a reference point, ...

Buyer personas flip your modus operandi—from working backward to fit your business's offering onto customer needs, to working forward from your customer's needs to develop aligned offerings. Buyer ...

About the interviewee. Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

Ben Chestnut and his team at MailChimp built an amazing business and became Inc.'s Company of the Year. It took them only 17 years.

In this roundup, you’ll learn about the features of the 10 best real estate CRMs, how they can improve your SMB and discover how much they cost to use.

Welcome to the Money blog, Sky News' consumer and personal finance hub. We've launched a newsletter - sign up below. Today: our long read Weekend Money feature is an interview with chef Graham ...

Explore the best mortgage lenders to find the right option for you. Compare our top picks, including Rocket Mortgage, New American Funding and more.

28 books by local authors to read this summer. Here’s a roundup of summer reads for kids and adults to accompany your beach trips, holiday getaways and culinary adventures.