Predictive analytics is no longer a catchphrase; it's a core engine of competitive advantage. From real time personalization ...

Customer engagement is evolving into a seamless blend of intelligent personalisation, real-time data use, and consistent ...

Reward announces the appointments of Rasha Traboulsi, Vice President of Banking and Matt Rolfe, Vice President of Retail ...

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...

With the UAE leading the way in AI readiness in the Middle East, IT Max Global and Microsoft recently co-hosted a series of ...

That customer engagement strategy is likely to be a hybrid model in the future, with reps engaging with HCPs both face to face and remotely, informed by circumstance and HCP channel preference, ...

Additionally, it has enjoyed good customer retention throughout its cloud transition and is experiencing solid annual contract value growth. However, Pegasystems has displayed inconsistencies on the ...

Done.ai Group AB ("Done.ai") continues its acquisition-driven growth strategy and today announces the acquisition of three Norwegian companies: Debet AS, a provider of invoicing and billing software; ...

Now CEO and founder of independent agency Apparent, Smith leads a team delivering results-oriented work for clients like ...

His contributions span data strategy, machine learning, and customer experience design, blending cutting-edge technology with ethical foresight. "If personalization is to be meaningful, it must be ...

Explore essential strategies from MoEngage's #GROWTH Summit 2025, focusing on transforming Martech stacks to enhance customer ...

The key to improving SFE in 2025 lies in fundamentally reorienting measurement from representative activities to the value ...