PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Founded in 1964 by L'Oréal scientists, Kérastase became one of the first brands to focus on caring for hair, versus being ...

A gentle shampoo removes dirt while keeping moisture locked in. Use sulfate-free products for soft, bouncy curls. Here's all ...

Curating the perfect haircare routine for naturally curly hair can be overwhelming at first — but you don’t need a ton of ...

Bantu knots make for a great protective style as well as a means to achieve gorgeous curls once unraveled. Ideal for all hair types, this style includes sectioning the hair into tiny parts, twisting ...

If you have high humidity conditions use your gel first then apply your curl cream on top. For low humidity conditions do the reverse," advises Keisha. Applying a curl cream to wet or damp hair ...

We’ve had to do so much campaigning to earn the ... to ace a wash n’ go and find the best scrunching gel since 2010. She focuses on curl education, teaching her followers how to love and ...

The 2025 Oscars awards show marks the grand finale of the season, and it’s truly not over until Hollywood’s brightest stars step onto the red carpet to unveil the looks they’ve been planning for ...

The most effective way you can prevent ingrown hairs is to follow proper shaving etiquette and care for your skin afterward.

The celebration of colours, Holi, brings excitement, happiness, and a burst of colour. However, your skin and hair may suffer ...

Charlotte Casiraghi made a splash during Paris Fashion Week at Chanel's Womenswear Fall/Winter show with a stunning new hair ...