Fashion and beauty have long been considered indicators of society’s values with today’s conventional beauty trends — quiet ...

Actress Elle Fanning adores a bow (and a pigtail!), and Sydney Sweeney, the Euphoria star known for her ethereal, ...

For those breezy spring days, opt for a cozy long-sleeve silhouette that still offers plenty of airflow, keeping you warm ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Discover what the experts have tapped as the upcoming nail trends for spring 2025; the designs set to rule this season, and ...

Summer aesthetics no longer mean only floral and botanic prints. A new wave of fashion trends has taken over summer fashion ...

Feast your eyes on 33 gorgeous cat-eye, aka velvet, nail looks, and shop the magnetic polishes and press-ons you can use to ...

Strawberry shortcake shades are the dessert-inspired manicure to know for spring; nail artists such as Iram Shelton and Jessica Rolfe have been tapping into pink ombre, especially on shorter nails, ...

Triptii Dimri took to her social media to share pictures of her latest look. The actor opted for a sheer black tulle gown ...

Things warm up a lot in the spring. Read ahead to check out 21 flowy dresses that won't stick to you if you sweat in the warm ...

It's the perfect neutral base. Belts, belts, belts. When in doubt, add this simple accessory to your outfit for a curated approach. Just look at this simple outfit with a basic tank top.