The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, could possibly look a ...

Clarity and consistency should always be in full synchronization with the content when it comes to your brand’s identity, ...

Some fans clamored to see a court that matched the magnitude of the event – meaning they didn’t want to see a court that was ...

Unlike the in-season NBA Cup, which got 30 all-new, fully painted courts designed by artist Victor Solomon last fall, the ...

The visual of the logo makes the moment feel big, and the NBA should focus on making moments feel bigger — especially for a ...

The City of New Westminster has revealed its new corporate brand identity and logo, and local residents are mixed in their ...

F rom logos, packaging design and store displays, to social media campaigns and even gaming apps, graphic design has become ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Adam Silver discussed the possibility of the league bringing back the NBA Finals trophy and logo on the courts.

The award honors the branding work developed in collaboration with the hotel to bring The Boiler Room’s unique story, historic setting to life.

The "Finals" logo ceased to become a court feature in 2014, with the league citing player safety due to the slipperiness of the decals. It has since made some cameos, appearing in a small form on the ...