Five years after its first national marketing strategy failed to fully land, Thrivent is updating its brand as the financial ...

WealthGang / u/CelebManips via Reddit.com / u/bil_sabab via Reddit.comIf you want to get a glimpse of life in the early 20th ...

A new report shows consumers place higher trust in AI-generated search results than paid advertising, signaling a major shift ...

At the e4m Performance Marketing Conference 2025, marketing leaders discussed the challenges of achieving personalization at ...

By embracing local-at-scale strategies, brands can transform their advertising from a megaphone into a meaningful ...

As more and more streamers pile into advertising led subscription services there are signs of a potential backlash among consumers with nearly 80% agreeing that if they're paying for a streaming ...

Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this time, it’s powered by AI. AI is redefining how contextual targeting works, ...

Despite the Indian government's stringent ban on surrogate advertising, a recent survey conducted by LocalCircles reveals that surrogate advertisements for liquor and tobacco brands continue to thrive ...

But if we can’t ban pharmaceutical ads, we can at least rein them in. Policymakers can play an integral role in addressing the manipulative advertising practices rampant in the industry, while still ...

The report also indicated that Black and Hispanic consumers are more willing to take action based on the content and ...

ICAS focuses on AI and influencer marketing, promoting responsible advertising globally with a focus on transparency and trust.