Five years after its first national marketing strategy failed to fully land, Thrivent is updating its brand as the financial ...

WealthGang / u/CelebManips via Reddit.com / u/bil_sabab via Reddit.comIf you want to get a glimpse of life in the early 20th ...

By embracing local-at-scale strategies, brands can transform their advertising from a megaphone into a meaningful ...

As more and more streamers pile into advertising led subscription services there are signs of a potential backlash among consumers with nearly 80% agreeing that if they're paying for a streaming ...

ICAS focuses on AI and influencer marketing, promoting responsible advertising globally with a focus on transparency and ...

Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this time, it’s powered by AI. AI is redefining how contextual targeting works, ...

Despite the Indian government's stringent ban on surrogate advertising, a recent survey conducted by LocalCircles reveals that surrogate advertisements for liquor and tobacco brands continue to thrive ...

It also found that viewers are spending $129 combined in a month on streaming services and paid TV subscriptions (a 7.5% ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

Hospitality brands must match their diversity and inclusion advertisements with genuine internal processes, according to IIM ...

But if we can’t ban pharmaceutical ads, we can at least rein them in. Policymakers can play an integral role in addressing the manipulative advertising practices rampant in the industry, while still ...

"The addition of virtual reality headsets for the first time shows our appetite for emerging technology, while the loss of printed newspaper adverts demonstrates a continuing shift towards the online ...