When you reach for a bag of snack food you weren't planning to buy, a variety of factors enter into your purchasing decision. You may feel a rumbling in your stomach or you may have had a recent ...

But we still often categorize consumer behavior as ‘unpredictable ... noted that sellers can enhance consumer involvement in their products by incorporating interactive experiences, such as ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

The study of consumer behaviour is largely to understand what ... bipolar continuum anchored by low and high degree of customer involvement. Within this continuum, we can have Habitual buying ...

Consumer behaviour has evolved significantly in the digital age, and understanding what drives individuals to make purchasing decisions is paramount for modern marketers. In a world filled with ...

They seek differentiated, personalized experiences at every step. This new paradigm of consumer behaviour is clearly here to stay. Let’s take a closer look at the key factors driving these ...

Products and services are readily available at the touch of a button. As consumer behaviour trends grow in speed, brands must evolve to keep up with them. Through their actions and choices ...

The Consumer Behavior Lab is run by Dr. Rebecca Chae and Dr. Rafay Siddiqui in the Marketing Department. There are a number of ongoing projects related to time perception, goals and motivation, the ...