Shondaland has promoted three executives to expanded roles as it aims to grow its communications/marketing, consumer products ...

The California Avocado Commission has launched its consumer advertising program for the 2025 season, evolving from last year.

AI-generated content is detected by most consumers, new studies reveal. Find out which formats consumers reject and how to ...

In January 2024, the Tata group company acquired Capital Foods, known for brands like Ching's Secret and Smith & Jones, and ...

At the Sustainability Summit, Cotton Incorporated shared survey data showing the holes in consumers’ understanding of ...

Shondaland has promoted executives Alyssa Schimel, Catherine Yan Lustro and Seth Plattner in the areas of ...

Magna now expects U.S. ad sales to increase 4.3% this year, down from its earlier forecast of 4.9%.

Magna, a media-research unit that is part of the IPG Mediabrands division of the ad-holding giant Interpublic Group, has ...

The good thing about digital marketing is that you can react quickly to these changes. If a product goes hot suddenly, you ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...