Shondaland has promoted three executives to expanded roles as it aims to grow its communications/marketing, consumer products ...

The California Avocado Commission has launched its consumer advertising program for the 2025 season, evolving from last year.

AI-generated content is detected by most consumers, new studies reveal. Find out which formats consumers reject and how to ...

In January 2024, the Tata group company acquired Capital Foods, known for brands like Ching's Secret and Smith & Jones, and ...

Shondaland has promoted executives Alyssa Schimel, Catherine Yan Lustro and Seth Plattner in the areas of ...

The good thing about digital marketing is that you can react quickly to these changes. If a product goes hot suddenly, you ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

The company's net earnings also increased in the quarter to $391 million, up 20.8 per cent from the previous year Share your ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

As brands strategize for the year ahead, non-endemic retail media is poised to reshape advertising approaches in 2025.

Yotpo’s research initiative analyzed 51 million product reviews across 20,000 stores to reveal what matters most to shoppers ...