Until we saw the results. To many practitioners and academics, comparative advertising is ridiculous; to others, it is a very effective means of competing in the marketing communication war. During ...

In fact, research shows that the elasticity of sales to advertising is .1, while the elasticity of sales to price is –2.5. Comparative advertising occurs when two or more specifically named or ...

Comparative advantage is an economy's ability to produce a particular good or service at a lower opportunity cost than its trading partners. Comparative advantage is an economy's ability to ...