Design a brand that commands a healthy unit price premium in your category. Fifty to 200 percent above the market leader’s ...

Ask nearly anyone with any kind of tenure in the design industry about Established & Sons, and their first response is likely ...

Business leaders often invest heavily in digital customer experience (CX)—optimizing websites, refining service interactions ...

Having worked extensively in brand strategy, consumer engagement, and multicultural marketing, I’ve seen firsthand how trust ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

The consumer tech brand appears to be making a statement of intent by hiring ex-PepsiCo chief design officer Mauro Porcini and bringing design closer to the strategic direction of the business.

My company and I have had the opportunity ... digital options and fleeting brand loyalties, financial brands that embrace the dopamine design approach can reimagine the way people perceive ...

Being visually consistent in how CU Boulder’s brand is represented is essential for maintaining a recognizable brand identity. CU Boulder achieves its unique visual identity by using four core design ...