The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

Rail ladders in a kitchen have a sort of elegance to them that's hard to ignore, but they're also practical for storage, too ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Recently featured on the third season of HBO's The White Lotus, the Floyd Cabin is an under-the-radar carry-on suitcase with ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

If you love purple for its depth and undeniable flair, you’re not alone. Purple is the color of creativity, luxury, and, when ...

UNC-Chapel Hill's Bold New Move: Launching the Institute for Risk Management and Insurance Innovation (Because Why Not?) ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

After devoting an entire episode to the Aiel Wastes and the trials of Rhuidean in “The Road to the Spear,” The Wheel of the Time gives the Battle of Emond’s Field the same treatment with ...