From colours to symbols and typography, cultural factors play a pivotal role in determining how products are perceived and ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s ea ...

Typography, experts now say, can give brands and people a voice right away with a new AI platform. Monotype, the global typography studio that works with the likes of Santander, Colgate, Bailey’s, ...

A new, refreshed brand has been unveiled for the University of Alabama at Birmingham. The recently launched visual identity ...

A new name, logo and color palette for Oglebay were unveiled on Friday as part of the park’s rebrand focused on brand and ...

The Cultural Power Index tool, which was created by the group's consulting division, M&C Saatchi Consulting, will be used to ...

A new name, logo and color palette for Oglebay were unveiled on Friday as part of the park’s rebrand focused on brand and ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

Now, just in time for spring, about to drop his latest collection, soccer star an businessman Mohamed Coulibaly met with me ...

Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

Thrivent's refreshed brand and new marketing tagline, "Where Money Means More™” reinforces its unique ability to infuse ...

M+C Saatchi rebrands with ‘Cultural Power’, a framework designed to help brands harness cultural forces to drive demand and brand growth.