Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking ...

Choosing the right shade of setting powder can feel overwhelming. So, with the help of a pro MUA, we created an easy guide ...

Why We Love It: For those who love a multi-purpose product, MAC's paint pot acts as a cream eyeshadow and primer. This highly ...

That’s the number of times Scarlett Johansson has reprised her role as Natasha Romanoff in the Marvel Cinematic Universe, but ...

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...

Shoppers rave about these waterproof, sweatproof eyeshadow sticks that last through rain, sweat, and more. Easy to use, ...

As couples embrace more authentic wedding styles, brides are following suit with fresh-faced makeup that enhances their ...

R.e.m. beauty's new reformulated eyeshadow collection is out now with sparkly and matte shades to choose from for $20 ...

Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...

A Wisconsin woman has created a makeup brand known around the world. LunatiCK Cosmetic Labs specializes in ghoulish glam and ...

Beauty Icon Award winners for avant-garde beauty: 9 creators who push the boundaries of what you can do with makeup.