Some people tell me the last times a consumer products company generated worldwide buzz with a “disruptive” new offering was when Coca-Cola introduced “New Coke” in 1985 – a failure of epic ...

Por Gregori Boschi, Consultor e Sócio da [BIM]³ - Boschi Inteligência de Mercado / Carlos Cogo, Consultor e Sócio da Cogo ...

Coca-Cola’s £3.9 billion acquisition of Costa Coffee has made quite a ripple. Atlanta-based Coca-Cola is obviously best known for its soft drinks portfolio, found in supermarkets, kiosks, hotels, bars ...