How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...

Coca-Cola is bringing back its ‘Share a Coke’ campaign, which significantly boosted the brand’s sales when first launched and to this day is still quoted as one of the biggest personalised packaging ...

Such was the scale of the original campaign that in 2014 Coke claimed ... Rather than with Share a Coke, which replaces the Coca-Cola logo with a name, the Diet Coke initiative retained the logo, but ...