The viewer follows a passage being written in an old-timey typeface until there’s a reference to a bottle of Coke. Suddenly, the type appears as the cola company’s script logo. The approach ...

by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the famous texts with one of the best logos of all time, and this is looking like one of the most iconic campaigns we've ...

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time ... keepsakes and replacing the logo with popular first names. Now, as Gen Z seeks ...

For the first time in over a decade, Coca-Cola is relaunching ... first debuted in Australia in 2011, replacing the “Coca-Cola” logo on Coke bottles with 150 of the most popular names in ...

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time ... s signature red logo in excerpts ...

Coca-Cola is bringing ... swapping out its logo for personalised names in its signature typeface. The campaign was credited with boosting Coca-Cola’s sales. The brand’s volume sales (number of litres ...