S. Naipaul’s A House for Mr. Biswas are rendered in logo format. Coke’s red logo pops against the white paper amid the black retro type. The approach emphasizes Coke’s legacy and plays on ...

Fans of cherry, vanilla, and cherry vanilla-flavored cans will notice that the famous Coca-Cola logo is enlarged and shaded in either white or black lettering to make it easier for consumers to ...

Logos for household brands become so ingrained in our brains that it’s hard to believe any detail about them can go unnoticed. And yet there are dozens of secret messages in company logos, and ...