I n the mid-1980s, soft drink behemoth Coca-Cola announced it was switching things up and introducing the public to a new and ...

The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like ...

First editions share shelf space with well-loved childhood favorites whose cracked spines tell stories of repeated readings under flashlights after bedtime. The vinyl record section has enjoyed a ...

Neurodesign applies neuroscience and psychology to packaging, influencing how consumers perceive and interact with products.