Soft drinks giant Coca-Cola could return as a major Premier League commercial partner having left the English top flight in ...

The manufacturer of Powerade and Sprite is in advanced talks about a multimillion pound deal to regain its status as the soft ...

The Lehigh Valley IronPigs are concerned about a proposal to build an elevated athletic stadium at neighboring Executive ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.

Tampa-based Coca-Cola Beverages Florida, known as Coke Florida, has announced some upcoming leadership changes at the C-suite ...

Don't be so enamored by a scintillating story that you forget to consider the fundamentals like marketability and ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

For many businesses, advertising is absolutely essential to attracting new customers and growing. However, advertising can ...

This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

Coca-Cola is set to unveil hydrogen-powered vending ... have been in the market for the better part of the last decade but commercial success has been hard to come by.