Coca-Cola used AI to recreate its famous ‘Holidays Are Coming’ ad at a tenth of what it would have cost previously.

Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the ...

Don't miss: Why are consumers upset with Coca-Cola’s AI-generated remake of its holiday ad? “We generally want to make ads with people in it,” he said.

Generative artificial intelligence (AI) remains at the top of the 2025 agenda for marketers as they work to determine how the technology will evolve and affect various functions in their organizations ...

The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences that make brands tangible, interactive and indispensable. Coca-Cola’s ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy. For a company as big as ...

It's still adding more and better ad-supported ... investors, The Coca-Cola Company is clearly leveraging its sheer size and reach. With its name, colors, and trademarked logo now regularly emblazoned ...

Sirius XM is reshaping how it operates in an environment crowded with cost-effective alternatives. Not all seemingly promising turnarounds are going to pan out as well as hoped, however.