One little letter ... opened the clothing store XLARGE (a favorite of the Beastie Boys) in Los Angeles in 1991. Kim Gordon and Daisy von Furth started their clothing brand X-Girl in 1994.

The change is also said to signal an evolution for the brand ... with the letter X. He’s clearly fond of it; it remains to be seen whether a wider audience will find the name and logo relatable.

If you dig into the long, strange brand and marketing history of X, the stupidity has a blast radius that should give anyone pause before ever considering the 24th letter of the alphabet for ...

The tech billionaire, who bought Twitter last year, renamed the social platform X.com on its website and started replacing the bird logo with a stylized version of the 24th letter of the Latin ...

Twitter’s famous logo of a small blue bird could be flying the coop as early as Monday, based on Elon Musk’s latest tweets. “Soon we shall bid adieu to the twitter brand and, gradually ...

After announcing his plans to rebrand in a series of tweets over the weekend, saying in one: “And soon we shall bid adieu to the twitter brand ... logo has been replaced with a gray-scale letter X.

“If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow,” he said as part of a series of tweets. “And soon we shall bid adieu to the twitter brand and ...