The tween favorite has mastered the art of constant reinvention, explains its vice-president of global marketing, Meghan ...

Predictive power improves engagement. Top brands use AI in marketing to anticipate needs, prevent churn and personalize customer interactions. Deeper insights build trust. AI sentiment analysis ...

While using AI for writing is efficient, it often requires human intervention to ensure it sounds authentic to a brand, ...

“UX design plays a crucial role in turning a “standard” online experience into a “differentiated” online experience and in ...

Every day, audiences are bombarded with a relentless stream of brand messages. From sleek product unveilings to ...

With the cookiepocolypse upon us and privacy violations making brands vulnerable, zero-party data adoption could be the ...

Bernstein outlines five predicaments that are prompting creative churn at brands: "moving on" from long-serving creative ...

Emerging brand churn needs our attention. Churn hurts founders, franchisees, franchising’s reputation and it attracts regulatory scrutiny. We are stubbornly stuck at around 4,000 active brands. Yet ...

At the Fast Company Grill at SXSW, execs from Weverse, Crunchyroll, and Wattpad/Webtoon explained how to treat your customers like fandoms.