Channel 5’s original logo, devised by Wolff Olins and Saatchi & Saatchi In its ... Bacon says the new look is inspired by the idea of presenting ‘spirited TV with an emotional heart’, reflecting ...

The major UK television network Channel 5 has relaunched – again – simply as “5”. This will mark the third rebrand since the channel’s launch in 1997, beginning as Channel 5, then changing to Five, ...