The days of police badges and lightsaber spoons lurking in boxes are over. Kids now get QR codes. What happened?

But the very first cereal mascot is different than all the rest: It's simply a man, but more specifically, a Quaker man. Quaker Oats has an impressive claim to fame: It was the first to trademark ...

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In further, flagrant fire sign fashion. W.K. offered a free box of cereal to women who winked at grocers, and the Corn Flakes mascot is an unapologetically loud rooster named Cornelius.

Supporting Alpen’s new packaging design, the film follows the shaggy red mascot as he talks through his past endeavors, working for every type of cereal brand imaginable. The aim is to position ...