Unlike the Chevrolet bowtie, which has lived through the past century virtually unchanged, Cadillac’s logo has gone through multiple iterations — nearly 40 in the brand’s 111-year history.

What Does the Cadillac Logo Mean? Cadillac's emblem is directly based on the coat of arms of Antoine de la Mothe, Sieur de Cadillac, the colorful and imaginative French founder of Detroit.