Popular performance energy drink brand C4 just announced a new flavor that'll fuel fans with the "nostalgic" feels of summers ...

J.P. Morgan analyst highlights 18% increase in U.S. energy drink sales, benefiting companies like Celsius, Monster, and ...

The partnership should help C4, the fourth-best-selling energy drink brand in the United States, differentiate itself in a $21 billion market dominated by trendy up-and-comers, like Celsius and ...

V8 already has energy drinks available ready-to-drink in cans in a variety of flavors including Sparkling Pomegranate Blueberry, Sparkling Orange Pineapple, Wild Berry Juice, and Diet Strawberry ...

USC Trojans junior running back Waymond Jordan has signed an NIL deal with C4 Energy, a popular energy drink, he announced to social media on Monday. Jordan, the No. 1 ranked JUCO running back ...

With beer sales flatlining, Anheuser-Busch is looking beyond hops and toward Ultimate Fighting Championship’s controversial boss Dana White to help them crack the growing energy drink category.

With the agreement, Barkley will become the face of C4 Sport drink,tasked with reaching athletes ... him during training "because it gives me the energy, focus, and endurance I need to attack ...

A new contender is making waves in Nigeria’s fast-growing energy drink market, as black stallion energy drink begins gaining ground among young professionals, athletes, and night workers seeking ...