There's no "right way" to build a buyer persona template. The attributes you include in the template should simply be those that are necessary to achieve the overarching goal of gaining a snapshot ...

Pega had its big show last week and it laid out a different viewpoint regarding AI, especially Agentic-AI. That alone is ...

Apple revealed a dramatic upgrade to Personas in visionOS 26 that makes them look much more realistic. Here's how they ...

Apple at WWDC announced visionOS 26, bringing spatial widgets, dramatically improved Personas, and new collaborative ...

It is imperative for B2B marketing leaders to have trusted preferences built into buyer personas. Aligning with industry analysts benefits the vendor and adds reassurance for buyers. This ...

This article was generated by the Bay Area Home Report Bot, software that analyzes home sales or other data and creates an article based on a template created by humans. Our real estate data comes ...

This article was generated by the Bay Area Home Report Bot, software that analyzes home sales or other data and creates an article based on a template created by humans. Our real estate data comes ...

My colleague Adam Tanguay has already done a stellar job of explaining why you can’t just let AI run your SEO and content.

Build from your current personas If you're selling anything to anyone, you've probably already built out a way to market to them. And that usually involves creating buyers personas. There's no need to ...