Toni Morrison was an editor for 12 years, even as she wrote her own masterpieces. I spoke to her authors about what it was ...

Buyers need a gun ownership card and a firearms pass. Austria Press Agency reported Wednesday that the suspect had a gun ownership card, but this document merely entitles a holder to acquire and ...

Pega had its big show last week and it laid out a different viewpoint regarding AI, especially Agentic-AI. That alone is ...

That richer understanding is best achieved by creating buyer personas: avatars of your target customers that help to conceptualize them as real human beings with individualized needs and wants. Buyer ...

Our profession truly seems to have gone from famine to feast in an accelerated timeframe, but this new abundance also requires a very different game plan to win.

Google has updated its URL structure best practices SEO documentation to add new examples, while also making significant changes to the document’s structure. Google made it clear that no changes ...

In its efforts to sell its struggling national airline, Pakistan has received expressions of interest from five parties, ...

“ Severance ” captures the bleak, sterile atmosphere of office life as it follows Mark (Adam Scott), who works for the ...

It is imperative for B2B marketing leaders to have trusted preferences built into buyer personas. Aligning with industry analysts benefits the vendor and adds reassurance for buyers. This ...

The Santa Clara Valley Transportation Authority is eyeing the purchase of a downtown San Jose building that could become a security operations hub for the transit agency.