There’s no universal template for creating a buyer persona, which means every persona ... A weight-loss company is going to want to know details about its customers’ diet and exercise routines ...

Are your buyer personas drowning in details? How much information is too much, and what do we truly need to know about our prospects to motivate them to respond? Researching and interviewing customers ...

Once you have a clear picture of each persona, creating targeted and compelling messages and content becomes much much easier. This template will help make the process of creating your buyer personas ...

SESSION 2 of 4: Completed your B2B Buyer Persona research? It's time for a "discovery debrief." Separate the wheat from the chaff and build your Buyer Personas with the core elements of your target ...

A buyer persona will help you understand and connect with your target audience. Here's how to find the data you need and how to start creating your personas. Put simply, buyer personas are ...