She was genuinely surprised that I didn’t want to continue to talk to her about my family and personal life. She even said, ...

When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it ...

Opinion: Dish Network senior corporate counsel Cassidy Merriam writes that companies working with influencers for marketing ...

Whether you’re targeting local injury clients or national co-counsel, each audience requires its own message, tone and ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

Hotel Petersburg: Creators of The Boiler Room logo win marketing award 'This award honors the branding work we developed in collaboration with the hotel to bring The Boiler Room’s unique story ...

"Inclusion isn’t a marketing moment; it's a reflection of your values. It shouldn't be performative, but rather part of a growth strategy that transforms culture and improves performance," says the ...

All forms of marketing are designed to appeal to each person who is likely to make a purchase. Ads may even be customized for specific target segments. but that doesn't mean they're one-to-one.

I swear it’s so hard to make your brand stand out these days. A few months back, I thought about starting my own “home-made ...

Ahead of a special presentation at Milan Fashion Week Men’s, the CP Company president sat down with Vogue Business to discuss ...