Simply announcing a great product or service isn’t enough. Without a compelling narrative, even the best pitch can fall flat, ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

1. The C-suite signs a sweeping deal for enterprise technology, and in order to hit commitments, the tech vendor and/or consultant rushes the implementation without considering actual use cases, ...

But for the bigger shopping cart, filled with just over 200 products, there was a different story ... property business. First-time buyers now have to pay stamp duty on the value of homes above ...