A Burberry knight, an Oscar-nominated collection teaser and a supermodel? Get in loser, we’re going viral! Here’s how ...

The production studio has embroidered 120 stitched frames to bring Burberry’s iconic knight logo to life for a journey across London to kick start the fashion house’s Winter 2025 show.

With a real focus on craft to execute this, everything was cross-stitched, embroidered and animated in-camera, with 120 stitched frames telling the story of the Burberry knight journeying across ...

Lee painted his collection in multiple commercial categories framed within a compelling fashion fantasy. That fantasy, he said backstage, had grown from a viewing of Saltburn .“I really enjoyed the ...

(Though, it was a literal knight in shining armor — who also features in Burberry’s newest campaign — that stole that show, as he entertained famous guests by taking selfies with them.) ...

who were snapping selfies with an armor-clad Burberry Equestrian Knight mascot. And the star power was also mega on the runway, with The Crown’s Lesley Manville and Bridgerton’s Jessica Madsen ...

As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.

A man dressed as a Knight with custom-built armour arrives at the Burberry Fashion Show at Tate Britain ...

With its starry model cast, A-list front row and strong outerwear offering, Burberry closed London Fashion Week AW25 on a high note. When most people think of a classic Burberry product, the first ...