Punjab Kings co-owner Mohit Burman believes IPL needs a longer operating window to match global sporting leagues.

Punjab Kings co-owner Mohit Burman has called for a longer IPL season to elevate its global brand value. He believes a 12–16 week window is essential for deeper engagement, better storytelling, and ...

Punjab Kings (PBKS) co-owner Mohit Burman reckons that the Indian Premier League (IPL) needs a 12-16 week window to match the brand value of top sporting leagues like NFL, NBA and the Premier League.

Punjab Kings co-owner Mohit Burman feels a 12–16-week IPL season will boost the tournament's brand value, rivaling the NFL ...

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