The overhaul, effective from April 1, will also see the removal of the word “Executive” from the programme’s name, which will now be known as the British Airways Club. The changes also ...

British Airways revised its loyalty programme changes after backlash, reintroducing flight-based status qualifications alongside spend-based points to address customer complaints.

British Airways is rebranding its loyalty program and shifting to a revenue-based system for earning tier points toward elite ...

British Airways is shaking up its flight loyalty scheme including making the name British Airways Club and points based on money spent.