In a recent interview with Dezeen, Saville called the 2023 rebrand "totally and utterly irresponsible". But it isn't because ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Clarity and consistency should always be in full synchronization with the content when it comes to your brand’s identity, ...

“The work was great, so we began publishing the efforts to provoke conversations internally and externally,” said Curt ...

Following the reports of a $3 billion acquisition by OpenAI, Windsurf is showing off a new logo courtesy of Metalab.

The award honors the branding work developed in collaboration with the hotel to bring The Boiler Room’s unique story, historic setting to life.

Given how straightforward the fundamental rules are, it’s no surprise that the best-performing ads are often the simplest.

“And because it’s a promise, a brand has to stay true to its values. It’s born from culture . . . brands emerge from culture ...

Created by global branding agency Jones Knowles Ritchie, Corona's new 'Hidden Sunsets' campaign centres around the beer's ...

The huge attendance at Cannes Lions and jubilant mood among attendees suggested AI may not be decimating the ad industry.

The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention by the design gods, perhaps not unlike the FedEx arrow. And that’s likely ...

Global creative agency, IMA, the Smollan agency, has unveiled a new brand identity, centred on a revitalised mission: ...