In a recent interview with Dezeen, Saville called the 2023 rebrand "totally and utterly irresponsible". But it isn't because ...

Clarity and consistency should always be in full synchronization with the content when it comes to your brand’s identity, ...

Following the reports of a $3 billion acquisition by OpenAI, Windsurf is showing off a new logo courtesy of Metalab.

Given how straightforward the fundamental rules are, it’s no surprise that the best-performing ads are often the simplest.

“And because it’s a promise, a brand has to stay true to its values. It’s born from culture . . . brands emerge from culture ...

The huge attendance at Cannes Lions and jubilant mood among attendees suggested AI may not be decimating the ad industry.

Global creative agency, IMA, the Smollan agency, has unveiled a new brand identity, centred on a revitalised mission: ...

The French club has links with the NFL and Air Jordan and a store on Fifth Avenue - but experts say they have a way to go to ...

To a certain extent, advertising has become the battleground for broader culture war conflicts in the corporate world.

BOHO Lounge, the bohemian-inspired fine-dine and nightlife destination at Jairaj Sports and Convention Centre in Pune, has ...

While Carrie Voorhis knows she wrote the phrase, "In 49 states, it's just basketball. But this is Indiana," history hasn't ...

Lee's Famous Recipe Chicken has a new advertising campaign aimed at having "doubters eating their famous last words" about ...