If everyone is a brand, you need to boost yours and get comfortable marketing it. Regardless of what your position may be in ...

HR leaders can build a strong employer brand by adopting a people-centric approach that prioritizes employee needs and ...

In an era where consumers are flooded with choices, brand preference has become a critical factor in securing customer loyalty and driving long-term revenue. Digital Silk's latest research outlines ...

Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC for better results.

AI tools offer the opportunity for retail businesses of all sizes to tailor their marketing at scale. That presents an ...

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

Extensiv, a leading provider of omnichannel software solutions for warehouse, inventory, and order management, today announced the appointment of Carey Ballard as its new Chief Marketing Officer (CMO) ...

Boutique hotels and bed-and-breakfasts have long faced an uphill battle competing with large hotel chains, which have deep ...

Digital Silk is an award winning Los Angeles digital agency dedicated to helping brands thrive online. Specializing in custom website design, innovative branding strategies, and comprehensive digital ...