How to scale a practical strategy for managing reviews and brand presence that can apply to 10s of sites or hundreds of ...

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and ...

Harfouche offers insights into changing consumer behaviours, influence of digital platforms and key shifts shaping the kingdom’s brand landscape ...

Compartés explains how "The White Lotus" has become a masterclass in modern marketing with its stunning visuals and satirical ...

In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.

Federal Minister Ahsan Iqbal chairs meetings on historic drop in inflation and unveils a national branding strategy under the ...

A strong cause can give your brand meaning beyond products or services — but aligning with that cause in a way that feels credible, not performative, takes more than good intentions. Consumers are ...

According to a new report on "brand magnetism," online engagement is rising in makeup while falling in skin care, and consistency is more impactful than virality.

Yum! Brands, the parent company of KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill, announced that it has appointed ...

Yum! Brands, the parent company of KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill, announced that it has appointed ...

We sat down with The Drum Network agencies Momentum Worldwide, Verve, NVE, TRO, Ykone UK and M&C Saatchi Sport & ...