Harfouche offers insights into changing consumer behaviours, influence of digital platforms and key shifts shaping the kingdom’s brand landscape ...

A strong cause can give your brand meaning beyond products or services — but aligning with that cause in a way that feels credible, not performative, takes more than good intentions. Consumers are ...

According to a new report on "brand magnetism," online engagement is rising in makeup while falling in skin care, and consistency is more impactful than virality.

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Passport explains how the Trump administration's new U.S. tariffs are shaking up e-commerce and affecting brands, and ...

As marketers are under increasing pressure, the ways brands and agencies work together are evolving, from consolidating agencies under one roof and a “conscious recoupling” of media and creative to a ...

Social media has evolved into a powerful tool for businesses, and leveraging its full potential requires more than just surface-level engagement.

While beauty standards remain complex and culturally loaded, there is growing scientific support for the idea that consumers don’t just accept imperfection—they ...

If you're looking for B2B branding guidelines or advice, check out our most recent blog with Bray Leino, where Pete James breaks it all down.

In February, UMass Lowell was officially named a Carnegie-classified Research 1 university, a prestigious designation used to identify the nation’s top research institutions. Only 7% of four-year ...

Upgraded Tesco (TSCDY) to a buy rating due to improved fundamentals and attractive valuation, despite conservative FY26 guidance.

SQWAD Sports Inc., a leading platform for digital sponsorship activations in sports, is proud to announce the addition of Tracy Barash as a strategic advisor. A seasoned strategy and marketing ...