The luxury headlines are brutal: Kering’s market cap has been chopped in half. LVMH’s fashion and leather goods division has seen three straight quarters of shrinking revenue—a rarity in its vaunted ...

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

Top 10s explores 10 famous logos—and what they used to look like, revealing the evolution and transformations of iconic brand symbols over time.