Acquisition brand architecture requires different skill sets than just creative, including: Strategic business thinking—A solid understanding of your field and the ability to help you think through ...

There is no 'one size fits all' brand architecture model, rather a wide range of choices. A well-defined architecture is particularly important when launching new offerings, entering new categories ...

Traditional brand architecture strategies comprise: independent brands owned by one firm, independent brands endorsed by a masterbrand, brands connected to a masterbrand and its associations, and ...