Acquisition brand architecture requires different skill sets than just creative, including: Strategic business thinking—A solid understanding of your field and the ability to help you think through ...

There is no 'one size fits all' brand architecture model, rather a wide range of choices. A well-defined architecture is particularly important when launching new offerings, entering new categories ...

1 will be the first brand’s model to use Rivian’s electric architecture. Underpinning the new model will be VW’s MEB front-wheel drive platform. It’s only been a week since VW previewed ...