Jack Gordon conducts a pilot study to investigate the effects of 'brain rot' (content consumption) on cognitive performance.

The Japanese comedian and TV personality sent the internet into overdrive almost 10 years ago when he came up with the ...

Slop, rap beef, brain rot and, yes, “hawk tuah” — what a year it’s been on the internet. From Brat to 'brain rot': 2024's biggest memes and moments Skip to main content ...

Brain rot, a phrase popular among Gen Z and Alpha, is also a notably self-deprecating term, Benjamin K. Johnson, Ph.D., an associate professor of advertising at the University of Florida, ...

Doomscrolling. Instagram obsessions. Mindless YouTube video viewing. Distracting behaviors, yes. But can they actually rot a person’s brain? Last year, Oxford University Press designated ...

How to avoid brain rot. There isn’t a one-size-fits-all solution for avoiding brain rot, according to Bobinet. The key is learning what works best for the individual, she said, ...

Oxford's word of the year is "brain rot," describing the impact of overconsumption of online content. Two doctors discuss the science behind the dangerous activity and how to prevent it.

Experts explain whether "brain rot" is real, a sleep scientist shares the best time to set your alarm to avoid hitting snooze, and more from TODAY for June 6, 2025.

Brain rot is a pretty graphic term, but don’t worry, your brain isn’t actually rotting, says Amanda Elton, PhD, an assistant professor of psychiatry at University of Florida.

Everyone can invest in daily brain skill strategies to combat brain rot. Focusing on the three dimensions of brain health—thinking, feeling, and doing—protects cognitive function. Brain Health ...

A man holds a phone, displaying word of ''brain rot'', as the Oxford Dictionary has chosen the word, which refers to the unnecessary and entertaining use of social media, as the word of the year ...

Oxford University Press (OUP) has named "brain rot" as the Oxford Word of the Year 2024. There's a word for the feeling you get after endlessly scrolling on social media -- and Oxford chose it as ...