Attempts by Boohoo Group, the online fashion retailer, to change its London-listed holding company's name to Debenhams were on a knife-edge on Thursday evening after the retail billionaire Mike ...

Boohoo, the struggling online fashion retailer, has renamed itself Debenhams Group. The company, which has been locked in a battle with its largest shareholder Mike Ashley's Frasers Group over ...

Fast fashion retailer Boohoo is rebranding as Debenhams amid the company’s bitter rivalry with Mike Ashley’s Frasers Group. The name change forms part of an attempt to revive the retailer’s ...

Boohoo bought the 247 year old former department store chain out of administration for £55 million in 2021 after it collapsed during the pandemic and kept it trading as an online only retailer ...

Picture Boohoo, and what do you imagine? Party outfits, and collaborations with reality TV stars is what usually comes to mind when thinking about the fast fashion megalith. So, in a surprising ...

One former Boohoo executive was sceptical of the rebrand: “Changing the group name seems like an attempt to distance itself from the supply chain issues that Boohoo has encountered over the years,” he ...

Boohoo said it has successfully completed an overhaul of Debenhams since it took over the brand in 2022 and that it is now a “majority contributor to group profitability”. It said it will roll ...

Boohoo has announced it is rebranding as Debenhams Group as the online fashion firm hailed the turnaround of the department store brand it bought out of administration three years ago. Boohoo said ...

Boohoo Group boss Dan Finley has unveiled his turnaround plan for the fashion giant as he looks to shift the entire business to a marketplace model. Finley, who was named group chief executive in ...

Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner digital platform for fast fashion. Boohoo acquired the Debenhams brand in ...

LONDON — Boohoo Group is changing its name and rebooting its business model in an increasingly difficult environment for online retail at every level of the market. Group chief executive officer ...