The Orlando Magic's new look isn't just about aesthetics - it's a strategic move years in the making, with surprising ...

Idea Kraft, led by founder and creative director Ewelina Zajac-Holdrege, is a multi-disciplinary company specializing in ...

Your logo is part of your brand but your brand identity really encompasses everything, visual and verbal and even your behavior.” ...

A logo should be easily recognizable in large- and small-print. You want consumers to recognize your brand, whether it's embroidered on a t-shirt, on a billboard or in a digital ad on someone's phone.

It is difficult to develop a simple, yet strong logo to display on a billboard and a business card. Complex designs may work on a grand scale, but may contain too much detail for a small display.